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John Cannon Discusses How Retail Pricing Is Determ

  • John Cannon - Lecture - Nestle USA and I
  • John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
  • We cannot dictate price. It is illegal for us to dictate price to retailers. We cannot make Wegman...
  • 10/1/2005

Linda Miles Shares Thoughts on Developing a Pricin

  • Linda Miles - Lecture - Marketing Planni
  • Linda Miles founded Miles Marketing Company in October 2001. Since forming the company, she has ...
  • Pricing strategies. There are four different ways to price a product. And it depends on how you ar...
  • 3/8/2005

Friedman and Yorio Discusses Fee Structure Within

  • Caitlin Friedman & Kimberly Yorio - Inte
  • Over the past decade, Kimberly Yorio has forged a reputation as a keen marketer specializing in t...
  • If the fee is high enough then we'll spread it over into having a monthly retainer. If its not too ...
  • 4/28/2004

Julie McPeek Discusses Establishing Company's Pric

  • Julie McPeek - Interview - Provisor Mark
  • Julie McPeek has over eighteen years experience in Sales and Marketing at Procter & Gamble, cover...
  • We also had to do quite a bit of work around structuring our pricing principles. You know there wer...
  • 9/11/2003

Rick Osofsky Shares Thoughts on Pricing Strategy

  • Rick Osofsky - Interview - Ronnybrook Fa
  • In 1941, long before anyone had heard of mega-farms or agri-corporations, the Osofsky family star...
  • What we understood was that if there was some way that we could take the 15 dairy farms and sell the...
  • 7/12/2002

Ed Harbes Discusses Challenges of Pricing Strategy

  • Ed Harbes - Interview - Harbes Farm
  • In 1978, Ed Harbes began working with his father in a multi-generational potato and cabbage farmi...
  • That is part of the problem that in currently that many petty small producers of agricultural suppli...
  • 7/11/2002

Ed Harbes Discusses Benefits of Direct Marketing a

  • Ed Harbes - Interview - Harbes Farm
  • In 1978, Ed Harbes began working with his father in a multi-generational potato and cabbage farmi...
  • By direct marketing, you are able to produce the type of quality that the consumer demands and you h...
  • 7/11/2002

Gabe Murphy Discusses Challenges of Pricing Pressu

  • Gabe Murphy - Interview - CommuniTech.ne
  • CommuniTech.Net is one of the world's most successful Web hosting companies, with 24,000 clients ...
  • There is increasing pricing pressure within our industry especially on the shared side. The increme...
  • 8/1/2001

Rita Kellogg States Pricing Strategy Was Centered

  • Rita Kellogg - Interview - Side Hill Acr
  • Rita Kellogg and her family founded Side Hill Acres in 1987 as a beef farm, but almost immediately t...
  • One of the things that we did when we first starting making our cheese is, I decided that I was not ...
  • 3/2/2001