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19 Videos
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Deirdre Kurzweil Discusses Development of Sample L

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Moving right along, the next thing is to deal with getting what we call sample of people. A lot of ...
  • 6/1/2006

Deirdre Kurzweil Discusses Mail Surveys

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Mail or self-administered questionnaires, you know, one way, you given them a piece of paper and ask...
  • 6/1/2006

Deirdre Kurzweil Discusses Web Surveys

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Web survey is a really common way, it's getting more and more common because there are so many ways ...
  • 6/1/2006

Deirdre Kurzweil Discusses Telephone Surveys

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Telephone interviews, which we are all very familiar with because we all get calls at dinnertime fro...
  • 6/1/2006

Deirdre Kurzweil Outlines Differences In Quantitat

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • The next step of the process is figuring out which methodology you're going to use and I have talked...
  • 6/1/2006

Deirdre Kurzweil States Importance of Being Ready

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • If you're not going to do something about it, don't do it, because if you do a research study, let's...
  • 6/1/2006

Deirdre Kurzweil Outlines Different Types of Surve

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • So, when you're thinking about the different reasons that you might want to do research and when and...
  • 6/1/2006

Deirdre Kurzweil States Importance of Sharing Mark

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • And very importantly, share the information with others, don't just let it sit on the shelf somewher...
  • 6/1/2006

Deirdre Kurzweil Discusses Importance of Evaluatin

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • The next step in working with the data process is looking at the results and looking at them and thi...
  • 6/1/2006