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Elizabeth Francis States Importance of Understanding Your Abilities and Following Your Passion

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  • Date Added : 4/15/2011
  • Clip Duration : 1 min. 0 sec.

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Elizabeth Francis

  • Chief Marketing Officer, Intelligent Beauty, Inc
  • female
  • 1978 (Age: 46 years old)
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • Video 1 of 7 in this Case
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Biography

Elizabeth Francis is the Chief Marketing Officer at Intelligent Beauty Intelligent Beauty creates and operates businesses in the personal care, beauty and fashion spaces. The company believes in a better way to launch and grow businesses in the marketplace today, utilizing technology and a disciplined approach to brand building.

Elizabeth Francis has more than a decade of marketing and advertising experience, both offline and online. As CMO of Intelligent Beauty she manages the Interactive Agency, IB Interactive, supporting all divisions of IB Inc. including JustFabulous, Dermstore and SENSA. Intelligent Beauty spends over $60 million annually in advertising across all businesses. In addition to being CMO she is president of IB's newest business, JustFabulous, an online fashion company offering virtual personal styling and hand-selected fashions for customers. She is responsible for overseeing the day-to-day operations of the business, driving strategy and marketing. Prior to joining Intelligent Beauty, Francis was a vice president at Alena, a Fox Interactive company and director of marketing at LowerMyBills.com, an Experian Interactive company.

Elizabeth Francis is a graduate of Cornell University.

I really believe that people should only do things that they feel passionately about and I think that translates into whatever you do. Being a generalist is a good thing if you can think on your feet and make someone believe, more than anything, you can bring value to an organization. Then you wil...(Full transcript available to logged in subscribers.).

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Elizabeth Francis videos

Video 1 of 7 Elizabeth Francis Discusses Academic and Professional Background and concept of company, Intelligent Beauty
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 3 min. 0 sec.
Video 2 of 7 Elizabeth Francis Discusses New Impact of Social Media On Businesses
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 4 min. 38 sec.
Video 3 of 7 Elizabeth Francis States Algorithms Don't Deliver Same Results As What You Get From Collaboration
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 1 min. 9 sec.
Video 4 of 7 Elizabeth Francis States Importance of Creating an Environment Where People Can Disagree
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 0 min. 52 sec.
Video 5 of 7 Elizabeth Francis States Business Needs People With Both Technical and Creative Skillsets
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 1 min. 27 sec.
Video 6 of 7 Elizabeth Francis States Great Leaders Create A Common Language
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 1 min. 27 sec.
Video 7 of 7 Elizabeth Francis States Importance of Understanding Your Abilities and Following Your Passion
  • Elizabeth Francis - Entrepreneurship at Cornell Celebration 2011 Panel - Invention in Context: the Liberal Arts as Competitive Advantage
  • 4/15/2011
  • Elizabeth Francis
  • 1 min. 0 sec.