Ulla Kjarval is a New York City-based photographer and food blogger who advocates for family farms and grass-fed beef. With B.A.'s in History and Political Science from SUNY Albany, Ulla has worked in politics at both the state and federal levels. Along with her sister, she founded Sheepdog Print & Design, LLC, a company specializing in web design and social media strategy that caters specifically to rural interests. As the respected blogger behind 'Goldilocks finds Manhattan', Ulla has also contributed to blogs such as 'Goodlifer' and 'Civil Eats'. Ulla was the official policy and recipe advisor for the Grass-fed party. Her childhood on a farm in upstate New York sparked her life-long interest in family farms and the sustainability of a rural lifestyle. Ulla believes that social media holds many opportunities for farmers to promote their product and engage with the current food movement.
I just want to talk a bit about the drawbacks of social media. It's really hard to quantify the rate of return on the hours spent using it. I've spoken to a lot of farmers and asked them do you feel you get more consumers, this and that. They said yes they do, but they feel like they get a lot ou...(Full transcript available to logged in subscribers.).
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