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Catherine Russell Discusses Pursuit of Sponsorship for Theatre

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Total Case Duration :

  • Date Added : 6/22/2009
  • Clip Duration : 1 min. 22 sec.

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Catherine Russell

  • Professor, New York University
  • female
  • Caucasian
  • 1955 (Age: 69 years old)
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • Video 1 of 24 in this Case
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Biography

Catherine Russell is a working actress/manager/producer/professor. Named the "Cal Ripken of Broadway" by People Magazine for her performance record (over 21 years, no sick days, no vacations) in the long-running Off-Broadway thriller Perfect Crime (9000 performances and still counting), Catherine has appeared on Entertainment Tonight and the Today Show and has been the subject of profiles in numerous publications including The New York Times, the Wall Street Journal, Newsday, the New York Post, the Daily News, and the New Yorker.

Catherine loves teaching acting at NYU, which she has been doing since 1981. In 2005, she built a new theater center in the heart of Times Square, negotiating Off-Broadway's first corporate sponsorship, partnering with Snapple to create the Snapple Theater Center at 50th Street and Broadway, home to Perfect Crime (which Catherine also general manages) and a revival of The Fantasticks. She is also currently one of the lead producers of this production of the longest running musical in the world. She is an executive member of the Off-Broadway Alliance and a member of the League of Off-Broadway Theatres and Producers and the League of Professional Theatre Women. She is currently working on building another new multi-theater complex in Times Square and creating a new reality show, "They Were You" which will feature actors auditioning for the two leading young roles in The Fantasticks.

Catherine Russell received an undergraduate degree from Cornell University and a master's degree from New York University.

I raised the money to do the construction and with the signage outside, I called Snapple. I asked them if they wanted to sponsor theater and they said yes. In all honesty, I have been looking around for other spaces to renovate for a while even before I had to move and I found another space that S...(Full transcript available to logged in subscribers.).

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Catherine Russell videos

Video 1 of 24 Catherine Russell Shares Thoughts About Cornell Experience
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 16 sec.
Video 2 of 24 Catherine Russell Discusses Desire To Become an Actress and Decision to Attend Cornell
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 54 sec.
Video 3 of 24 Catherine Russell Discusses Cornell's Theatre Program
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 43 sec.
Video 4 of 24 Catherine Russell Explains Passion For the Theatre
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 15 sec.
Video 5 of 24 Catherine Russell Discusses Challenge of Working In The Performing Arts
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 3 sec.
Video 6 of 24 Catherine Russell Discusses Challenge of Balancing Artistic and Entrepreneurial Sides
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 29 sec.
Video 7 of 24 Catherine Russell Discusses Long-Term Role in Perfect Crime Play
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 42 sec.
Video 8 of 24 Catherine Russell Explains Importance of Having An Audience
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 31 sec.
Video 9 of 24 Catherine Russell Discusses Motivation To Teach
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 2 min. 45 sec.
Video 10 of 24 Catherine Russell Shares Satisfaction From Teaching
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 12 sec.
Video 11 of 24 Catherine Russell Discusses Background Of Snapple Theatre and Becoming an Entrepreneur
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 3 min. 40 sec.
Video 12 of 24 Catherine Russell States Entrepreneurs Take Responsibility and Risk But Also Get Hands Dirty
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 40 sec.
Video 13 of 24 Catherine Russell Discusses Pursuit of Sponsorship for Theatre
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 22 sec.
Video 14 of 24 Catherine Russell Discusses Challenges That Face Women In Business
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 41 sec.
Video 15 of 24 Catherine Russell States Entrepreneurs Need To Multi-Task - And Women Are Better Multi-taskers
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 35 sec.
Video 16 of 24 Catherine Russell States Entrepreneurship Is 24-7
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 53 sec.
Video 17 of 24 Catherine Russell States Accounting Coursework Would Have Been Helpful
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 40 sec.
Video 18 of 24 Catherine Russell Discusses Challenge of Managing Cash Flow In A Cyclical Business Like Theatre
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 6 sec.
Video 19 of 24 Catherine Russell States Importance of Being Honest and Accountable In Business
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 31 sec.
Video 20 of 24 Catherine Russell Shares Thoughts on Hiring And Team Building
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/09
  • Catherine Russell
  • 1 min. 11 sec.
Video 21 of 24 Catherine Russell Discusses Getting Through Rough Patches
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 42 sec.
Video 22 of 24 Catherine Russell Shares Thoughts on Future Plans
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 34 sec.
Video 23 of 24 Catherine Russell States Importance of Loving What You Do
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 1 min. 40 sec.
Video 24 of 24 Catherine Russell States Cornell Provided Tools For Success
  • Catherine Russell - Interview - Entrepreneurship in the Arts
  • 6/22/2009
  • Catherine Russell
  • 0 min. 48 sec.