James Connolly is a product line manager for Nike's Global Men's Athletic Training Apparel business. He is responsible for the product creation engine that creates essential training silhouettes for athletes in american football and baseball. In addition James' oversees both the men's and women's LIVESTRONG apparel assortment. This assortment has helped create more than $80,000,000 in revenue for the Lance Armstrong Foundation and its fight against cancer. Prior to Athletic Training James worked as both a Product Line Manager and Associate Product Line Manager for Nike's women's training apparel business. James Connolly received a BS from Cornell University's Department of Applied Economics and Management.
We call it the green washing of the economy that we're going through because you do see a lot of it out there. When you put on your consumer hat, how do you cut through that to find what's real and true? It becomes very, very confusing for our consumers when they see so many claims being made in t...(Full transcript available to logged in subscribers.).
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