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Lynn Ambrosia States Importance of Advertising

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • Advertise, advertise, advertise. It sounds trite but it's true. You have to tell people what's out...
  • 10/15/2005

Lynn Ambrosia Shares Campbell's Soup In Hand Telev

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • CAMPBELL'S AD...
  • 10/15/2005

Lynn Ambrosia States Importance of Leveraging Bran

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • Leverage existing equities. By equities, I mean brand names. Back in '97, about 20-21 percent of a...
  • 10/15/2005

Lynn Ambrosia Discusses Trends In Foods Targeted A

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • Kids foods, big, big business. And the snack players have figured this out and they are all over it...
  • 10/15/2005

Lynn Ambrosia Discusses General Trends In The Food

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • What's hot today with boomers? Convenient home care and self-care products. Boomlets - kid friendl...
  • 10/15/2005

Lynn Ambrosia Explains Point of Difference Concept

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • We had more problems on that with the bowls. And by the way, that's what you weigh. You sort of kn...
  • 10/15/2005

Lynn Ambrosia States Consumers Are Demanding Conve

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • Second, give consumers what they want. What they want are combinations of flavors, textures, and re...
  • 10/15/2005

Lynn Ambrosia Discusses Development and Launch of

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • It sounds great, the theory. So how did you do that with Soup at Hand? Believe it or not the idea ...
  • 10/15/2005

Lynn Ambrosia Outlines Top Ten Keys For Success In

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • We actually surprised ourselves with Soup-at-Hand to be honest with you. In the first year, we gene...
  • 10/15/2005