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Norb Mayrhofer Discusses How To Sense Customers

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • General sensing, just the general sensing that you are trying to do with a customer is all about und...
  • 2/22/2006

Norb Mayrhofer States Understanding The Quality of

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • All you guys are doing research in your projects and there are two points that I want to make from t...
  • 2/22/2006

Norb Mayrhofer Shares Thoughts on Usability Testin

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • Development research, lots of different things you can do here, usability testing. I'll go back to ...
  • 2/22/2006

Norb Mayrhofer States Best Customer Understand Can

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • In-market research, satisfaction surveys and then followup interviews with dissatisfied users, let m...
  • 2/22/2006

Norb Mayrhofer States Market Research Doesn't Have

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • Market research is not all that complex all the time. Start with the target consumer, understand wh...
  • 2/22/2006

Norb Mayrhofer States When You Ask The Right Quest

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • When we ask the right questions, we have a much better chance at getting the right answer. Two sour...
  • 2/22/2006

Norb Mayrhofer Shares Thoughts on Getting The Valu

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • Getting your business proposition right is an innovative process alright. It starts out with really...
  • 2/22/2006

Lynn Ambrosia Outlines Process Of Planning For New

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • But when you are really trying to brainstorm, it is you know, how do you describe it? What would it...
  • 10/15/2005

Lynn Ambrosia Shares Campbell's Chunky Ready To Ea

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • CAMPBELL'S AD...
  • 10/15/2005