Explore Collection / Consumer Goods Companies(225 Videos)
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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Think about the number of brand impressions. Hundreds of brand impressions you get in a day, I'm lo...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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We were looking at a store, if you get into a department in a store this happens to be one that has ...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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What you need is not a strong logo or trademark, you need to create a lovemark. So what's a lovemar...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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First moment of truth is when it's purchased, second moment of truth is when it's used. There is no...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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In a consumer packaged goods business you only make money on P & Q or on the other P which is price,...
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10/11/2006
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Kenneth Shields - Lecture - Procter and
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Kenneth Shields is a Director at Procter & Gamble. ...
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If you have a strong core business, base Tide okay, my indicators when that business goes down, that...
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10/11/2006
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John Cayer and Jaime Allen - Lecture - S
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John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Caye...
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You might take a look at my business card and say team leader, what is that? And why is he here tal...
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10/1/2005
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John Cayer and Jaime Allen - Lecture - S
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John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Caye...
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So brand management, what is it? This was a practice and a structure pioneered by Procter & Gamble ...
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10/1/2005
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John Cayer and Jaime Allen - Lecture - S
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John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Caye...
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So let's talk about what is the difference between a product and a brand. This is a quote from Stev...
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10/1/2005
