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Colleen Wainwright Discusses Academic and Professional Background

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Total Case Duration :

  • Date Added : 4/17/2009
  • Clip Duration : 1 min. 29 sec.

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Colleen Wainwright

  • Founder, Prendismo
  • female
  • Caucasian
  • 1961 (Age: 63 years old)
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • Video 1 of 19 in this Case
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Biography

Colleen Wainwright is a writer-speaker-illuminator who started calling herself "the communicatrix" when she hit three hyphens. She consults one-on-one with solopreneurs about their online marketing presence and creates content for an alarmingly large number of online outlets.

Wainwright spent 10 years as an award-winning TV copywriter at Young & Rubicam crafting ads for brands like Wheaties, Gatorade and Jell-O, and another 10 acting in them as a performer. Wainwright now spends her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction.

Colleen Wainwright is a graduate of Cornell University.

My name is Colleen Wainwright of class of '83, Arts and Sciences. I feel like I'm the interloper for this event because all these people are starting really interesting businesses to take and sell and I just sort of squirreled my way through as an entrepreneur just living by my wits and doing vario...(Full transcript available to logged in subscribers.).

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Colleen Wainwright videos

Video 1 of 19 Kirsten Barker Discusses Ways Companies Are Using Twitter
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 1 min. 3 sec.
Video 2 of 19 Kirsten Barker Shares Professional Background In Technological And Financial Consulting
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 4 min. 30 sec.
Video 3 of 19 Kirsten Barker Shares Twitter Anecdote About Brand
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 0 min. 54 sec.
Video 4 of 19 Kirsten Barker Discusses Challenges In Filtering The Internet For Relevant Content
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 1 min. 35 sec.
Video 5 of 19 Jay Fluegel Discusses Professional Background In Social Software
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 1 min. 10 sec.
Video 6 of 19 Jay Fluegel Dispels Myth That Large Companies Cannot Participate In Social Networking
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 0 min. 51 sec.
Video 7 of 19 Jay Fluegel Shares Anecdote About Developing And Using Social Networking Tools
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 1 min. 51 sec.
Video 8 of 19 Jay Fluegel Shares Thoughts on Developing A Company Online Presence
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 2 min. 41 sec.
Video 9 of 19 Steve Gilfus Discusses Academic and Professional Background
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 18 sec.
Video 10 of 19 Jay Fluegel Shares Policies And Philosophy Behind The Windows Live Network
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 2 min. 27 sec.
Video 11 of 19 Steve Gilfus Discusses Value Proposition Behind Event Innovations
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 5 sec.
Video 12 of 19 Steve Gilfus Discusses Challenges In Determining Amount Of Privacy And Expectation In Social Networks
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 2 min. 37 sec.
Video 13 of 19 Steve Gilfus Discusses Need For Establishing A Corporate Online Voice As Part Of A Marketing Strategy
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 43 sec.
Video 14 of 19 Steve Gilfus Shares Advice On Getting Press Releases Online To Get Imprints
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 18 sec.
Video 15 of 19 Steve Gilfus Provides Recommendation To Reach Out To As Many Places As Possible To Gather Brand Awareness
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 0 min. 42 sec.
Video 16 of 19 Colleen Wainwright Discusses Academic and Professional Background
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 1 min. 29 sec.
Video 17 of 19 Colleen Wainwright Recommends Everyone Should Have A Personal Page And Develop A Brand
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/09
  • Colleen Wainwright
  • 0 min. 59 sec.
Video 18 of 19 Colleen Wainwright Discusses Migration Towards Transparency By Companies
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 0 min. 41 sec.
Video 19 of 19 Colleen Wainwright Discusses Importance of Owning Your Space For Greater Online Recognition
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 0 min. 42 sec.