Sheila Laderberg is co-founder of Punk's Backyard Grill, a fast casual backyard cookout restaurant in Annapolis, Maryland. Her co-founders are Jeffrey Sloan and David McCabe. Laderberg, Sloan, and McCabe came up with the idea for Punk's Backyard Grill while collaborating on a project in the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. After years of refining the concept, planning, and raising capital, they opened Punk's Backyard Grill in February 2009. In its first year Punk's was named one of Washingtonian magazine's "Top 100 Bargain Restaurants" and What's Up! Annapolis magazine's "Best Bang for Your Buck." Prior to launching Punk's Backyard Grill, Laderberg was general manager of Marvelous Market Capitol Hill and worked with other hospitality companies in operations and marketing. Sheila Laderberg is a 2006 graduate of the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. In addition to her Cornell MMH degree, Laderberg holds a BA degree from the University of Virginia.
What we did was we really treated it kind of like a job, like a job/class. We knew pretty early on that this was a viable concept and that we really thought that we might consider doing this and so pretty... I don't know... pretty soon into the class phase of things we sort of shifted into might th...(Full transcript available to logged in subscribers.).
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