Cathy Aronin is involved with Quixand, a company which allows hotels to differentiate their application to their consumers. Cathy Aronin is a student at Cornell University.
I think a big part of it is engaging consumers and engaging your market. I know that something that really, I got very excited about was that this, this application could potentially be very sustainable. You go into hotel rooms, you go into resorts and there are papers everywhere. There are papers...(Full transcript available to logged in subscribers.).
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