Elizabeth Francis is the Chief Marketing Officer at Intelligent Beauty Intelligent Beauty creates and operates businesses in the personal care, beauty and fashion spaces. The company believes in a better way to launch and grow businesses in the marketplace today, utilizing technology and a disciplined approach to brand building.
Elizabeth Francis has more than a decade of marketing and advertising experience, both offline and online. As CMO of Intelligent Beauty she manages the Interactive Agency, IB Interactive, supporting all divisions of IB Inc. including JustFabulous, Dermstore and SENSA. Intelligent Beauty spends over $60 million annually in advertising across all businesses. In addition to being CMO she is president of IB's newest business, JustFabulous, an online fashion company offering virtual personal styling and hand-selected fashions for customers. She is responsible for overseeing the day-to-day operations of the business, driving strategy and marketing. Prior to joining Intelligent Beauty, Francis was a vice president at Alena, a Fox Interactive company and director of marketing at LowerMyBills.com, an Experian Interactive company.
Elizabeth Francis is a graduate of Cornell University.
We really realized that social media was the way that we were going to change our business. It wasn't just going to be about changing our business as a business. It was actually about changing our interaction with our customers themselves. I think consumers today demand a level of transparency tha...(Full transcript available to logged in subscribers.).
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Elizabeth Francis Discusses Academic and Professional Background and concept of company, Intelligent Beauty
Elizabeth Francis States Algorithms Don't Deliver Same Results As What You Get From Collaboration
Elizabeth Francis States Importance of Creating an Environment Where People Can Disagree
